Fix Dessert Chocolatier Brings Original Dubai Chocolate to a Special Pop-Up in London, Inshallah
As-salamu alaykum! Fix Dessert Chocolatier, the beloved brand known for its unique Dubai-inspired chocolates, is expanding beyond the UAE. This homegrown label, famous for its creative flavours, will open its first international pop-up in London at Harrods from October 27 to November 23.
Since its start in Dubai in 2021, Fix has become one of the UAE’s most popular dessert names. Now, bringing 'the Original Dubai Chocolate' to one of the world’s most iconic stores shows the brand’s exciting plans to reach new friends across the globe.
Visitors at Harrods can look forward to a vibrant experience that reflects Fix’s colourful and lively style.
Co-founder Sarah Hamouda shared, 'Launching our first international pop-up at Harrods is a dream come true. Fix has always been about blending cultures-combining my London upbringing and Egyptian heritage with Dubai’s dynamic spirit.'
Brought to London by Imagine FMCG, this move follows the huge success of Fix’s 'Can’t Get Knafeh of It' chocolate bar earlier in 2024. This bar creatively mixes the traditional Middle Eastern dessert kunafa with pistachio in premium chocolate, catching the attention of many for its fresh take on familiar flavours.
Since then, Fix has gained many loyal fans across the region and beyond, with global customers eager to find their treats. Other brands have even tried to copy the idea, while well-known chocolate makers like Lindt and Galaxy have crafted their own versions.
Over 40 brands and stores, including Marks & Spencer and Patchi, have entered the kunafa chocolate scene. In the UK, demand even affected the price of pistachios, which mostly come from the US and Iran.
Building on this success, Fix introduced a new flavour in June called 'Time to Mango'-a white chocolate bar filled with mango, passion fruit, and popping candy.
May Allah bless this venture and allow it to bring joy and halal treats to many more people around the world.
https://www.thenationalnews.co