Analysis: Changing Spokespersons Seen as Ineffective Without Altering Government Communication System

URBAN JABAR - Several analysts have stated that changing communication personnel at the Presidential Palace would not be effective unless accompanied by a fundamental overhaul of the government's communication system. According to this analysis, the core issue lies not in who is speaking, but in how the state communicates with the public. The government is often perceived as slow, rigid, and speaking from an 'ivory tower' when delivering information. Meanwhile, public opinion is frequently shaped first by content that is fast, emotional, and viral. In today's algorithmic era, the government is seen as still operating with old, formal, and one-way communication logic. The root of the problem, the analysis notes, lies in a new, fast-paced, fluid, and algorithm-driven communication ecosystem where speed, engaging formats, and massive distribution are key. The analysis suggests the government should focus on response speed, utilize formats like short videos and strong visuals, and engage thousands of local media outlets and digital communities for more effective and public-proximate narrative distribution. https://www.urbanjabar.com/news/9217060196/kritik-untuk-istana-ganti-juru-bicara-dinilai-tak-efektif-jika-sistem-komunikasi-pemerintah-tidak-berubah