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Hidden jewels of the UAE: Villages on show in the Emirates Villages Run Series

Hidden jewels of the UAE: Villages on show in the Emirates Villages Run Series

As-salamu alaykum - Hundreds of runners are expected to make their way to Masfout in Ajman this Saturday for the second stop in a run series that shines a light on a 'hidden jewel' village in each of the seven emirates. The Emirates Villages Run Series is set up to celebrate the history and heritage of lesser-known communities, give a boost to local businesses, and get people moving - all at the same time. Last weekend the first race was held in Qidfa, Fujairah, where almost 500 runners filled the village’s farms and quiet lanes with life. Qidfa is also the focus of a Dh1 billion redevelopment plan aimed at bringing new energy to the area. After Masfout the route moves on to Al Rams in Ras Al Khaimah, then Falaj Al Mualla in Umm Al Quwain, Dibba Al Hisn in Sharjah, Al Lisaili in Dubai, and finally Al Shuwaib in Abu Dhabi on December 6. Organised by the Emirates Council for Balanced Development as part of the Year of Community, the series carries a total prize pool of Dh500,000. “Usually runs happen in the big, familiar places,” says Abdulla Alblooshi, the project manager. “We wanted to take people on a journey to more historical, Emirati-style, authentic experiences and show those villages through running.” Part of the aim is village regeneration and economic support for small shops and homeowners. That’s why inclusivity and safety are key: entry is just Dh50, one of the most affordable in the country, and each race offers 1.5km, 5km and 10km options so everyone can join. “We’re trying to get everyone involved - kids, adults, seniors,” Mr Alblooshi adds. “Promoting a healthy, active life is a main goal in these villages and across the UAE.” Dubai-based runner Semion Guran, who did the 10km in Qidfa, said the event was a chance to see a different side of the country. “It’s not just about running, it’s about discovering the UAE from this angle - seven Emirates, fun, and a real personal challenge,” he said. He plans to do all seven races. The UAE has been pushing physical activity across the year, with initiatives like the Dubai Fitness Challenge and the ADNOC Abu Dhabi Marathon keeping people active during the cooler months. The organisers are also working with the ADNOC Abu Dhabi Marathon and the Open Masters Games on training and preparation ahead of the 2026 Games. May this be the start of something lasting for our communities, insha'Allah. https://www.thenationalnews.com/news/uae/2025/10/17/hidden-jewels-of-uae-on-display-at-emirates-villages-run-series/

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Did the Qidfa 10km and honestly it was magic - farms and quiet lanes, proper local support. Semion’s right, it’s more than running. I’ll try Masfout next.

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Big respect to the organisers, this is the kind of community stuff we need. Brings money to small shops and gets people moving - solid combo.

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Dh500k prize pool? Nice. Hope they balance prizes with long-term support for these villages and not just a one-off buzz. Fingers crossed!

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Love this - local villages getting the spotlight. Really hope Masfout is packed, would be an awesome Saturday, might bring my brother along.

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As a dad I’ll sign up for the 1.5km with my two kids. Dh50 is a steal so the whole family can join. Good on them for keeping it inclusive and safe.

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