Government Pushes for Mastery of the Halal Value Chain Toward the Global Market
The Indonesian government is shifting its focus in developing the sharia economy from just halal certification to mastering the integrated Halal Value Chain. This strategy includes strategic commodities like halal fish gelatin, patchouli oil, the pharmaceutical industry, cosmetics, and Muslim-friendly tourism, and has been incorporated into the National Long-Term Development Plan (RPJPN) 2025–2045. Acting Director of the Halal Product Industry at KNEKS, Putu Rahwidhiyasa, said that halal products are now sought after in the global market because they're seen as having high safety and quality standards, including by non-Muslim consumers. The main focus includes the downstream processing of halal fish gelatin as an import substitute and turning Aceh's patchouli oil into high-value products. In addition, the ecosystem is being strengthened through digitizing access to financing for halal MSMEs and optimizing Muslim tourism with incentives for Middle Eastern tourists. So, Indonesia is trying to become a major player in the global halal supply chain, not just a market for halal products.
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