The Global Muslim Tourism Boom, Indonesia Is Ready to Dominate the Halal Market
The Indonesian government, through the Ministry of Tourism, is stepping up its strategic moves to develop Muslim-friendly tourism and the global halal ecosystem. One key step is the International Islamic Expo (IIE) 2026 in Jakarta on June 26–28, 2026 at the Jakarta International Convention Center.
Masruroh, Expert Staff to the Minister for Digital Transformation and Tourism Innovation, said this forum is a moment to strengthen partnerships, exchange ideas, and open up new collaborations in developing Muslim-friendly tourism. The event brings together tourism industry players, umrah and hajj travel organizers, associations, investors, buyers, and government representatives from various countries.
Indonesia is seen as having strong capital to lead the halal tourism market with its cultural richness, natural beauty, and culinary diversity. International recognition through the Global Muslim Travel Index 2026, which places Indonesia second in the world as a Muslim-friendly tourism destination, is proof of strengthening national competitiveness.
IIE also has a broad economic impact, creating a multiplier effect for the hospitality, restaurant, transportation, MSME, and creative industry sectors. At the 2025 event, there were over 120 exhibitors from 15 countries, 3,877 buyers, 22,802 visitors, and a transaction value of Rp105 billion. The government hopes IIE 2026 can surpass those achievements and strengthen Indonesia's position in the global halal industry.
https://mozaik.inilah.com/hala